This increased depth of targeting is essential for specialized auto repair shops. For marketers who want to target consumers in a specific geographic area, Every Door Direct Mail (EDDM) may be the perfect solution. This may be sufficient depending on your goals, but it’s far from the most efficient possible campaign.īecause we’re using a median measure of a small population-and not household-by-household demographic data-many homes you’ll be delivering to will fall well outside those thresholds.ĭepending on your ideal customer profile, you might need more precise targeting (Especially for specialized repair shops).įull-service saturation campaigns provide numerous targeting options-everything from demographics, car ownership (including the make and model), and shopping preferences, among many others. Instead, you can focus your marketing efforts on potential customers. You can exclude business and pick postal routes based on median age, income, and household size-but that’s about it. With Every Door Direct Mail service, theres no need to buy addresses or mailing lists. After all, the goal is spreading a high volume of mailers over a broad area while keeping costs minimal.ĮDDM’s targeting options are minimal. EDDM is a service from the USPS that lets you widely distribute your mail to certain postal carrier routes for a fraction of the cost The mailers are sent to a. Saturation campaigns aren’t all about targeting sophistication. Multi-Location Auto Shop Direct Mail ROI Calculator Every Door Direct Mail, or EDDM, is a cost-efficient type of direct mail service that the United States Post Office provides.Low Price Auto Repair Postcard Marketing.Specialty Auto Shop Direct Mail Marketing.Auto Repair Direct Mail Case Study – Daniels Tire Service What is EDDM USPS Every Door Direct Mail (EDDM) is an affordable targeted advertising technique that lets you map your marketing mail audience by age. Designed to help businesses deploy promotions and advertisements to a targeted area, this U.S.Automotive Reputation Management Case Study Daniels Tire Service.When you’re setting up an EDDM campaign, you select the geographic area and the carrier route your mail will be sent to. No mailing list is required, nor are the names of the recipients. Every Door Direct Mail lets you advertise to your community for less There are no mailing lists and no permit or addressing requirements. Automotive Website Design Case Study Wiygul Automotive Clinic Every Door Direct Mail (EDDM) is a service USPS offers that allows you to send mail to every household on a carrier route (or routes).
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